The strategy was simple and two-fold: We knew that we didn’t have to create the story. The last Beatles song ever, and it’s 50 year journey to being released, was already breathtaking in and of itself. We also recognized how loud and hectic the world would become after this news went out, so we wanted to use this launch as a moment of clarity. One simple and extraordinary message, told across the world…and the rest is music history.

Agency Frosty Inc.
Client Abbey Road Studios
Record Label Apple Corps.
Distribution Universal Music
Group Creative Director Greg Stogdon
Production Lead James Casalena
Video Oldie